Fashion Cycles
It is the time period between the fashion when it is introduced in the market till it stays in the market. that is the time till it's rejection.
There are five stages of acceptance of Fashin which are
1. Introduction to a style
2. Growth / Rise in popularity
3. Mass acceptance/ peak of popularity
4. Decline/ decrease in popularity
5. Rejection or obsolescence
Classic and fad cycle
Classics are those type of fashion that last in the market for a long period of time. they are the demonstration of true Fashion or Good taste. The graph of classic cycle will rise after the introduction and goes to its peak stage and slowly declines but instead of meeting its rejection state, it rises to the peak again making it prevail through time.
Fad Fashion is the fashion that develops among large population and is followed for a short period of time like a craze. its graph will have a steep rise followed by a steep decline.
Cycles within a cycle
This can be Observed mostly in classic Fashion. In Classic fashion, there are various styles or subcultures like for example, Denim jeans that is a classic fashion comes in different verities like slim-fit, skinny, baggy, etc.. There will always be a rise and fall in these sub-cycles without being rejected among the society.
Recurring cycle
These cycles have latent period within them which means that the will face a rise to the peak and then a downfall like many others and Fad meating the rejection phase but later rising again after long period of time. For example, Anarkali dresses.
Interrupted cycle
It is the cycle when a fashion is introduced, into the market and before it reaches its peak, it is removed entirely from the market due to many reasons which can include a better competition in the fashion market or a socio-cultural phenomenon, etc.
Comparison of Fad, classics and Normal cycles
Consumers of Fashion
Fashion Leaders and Followers
Fashion leaders are the individuals who are the first to wear new styles, after which the fashion is adopted by the general public. Fashion Leaders includes fashion innovators and opinion leaders
Fashion innovators are basically the designers who brings the new looks and trends in fashion
Role models or the celebrities show or display the fashion trends created by the fashion innovators.
Masses are the people that gets inspired from the celebrities and are late followers of Fashion Trends
Comments