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Fashion History And subcultures



The fashion as a category or fashion became prominent by the Charles Frederick Worth, in the 19th century as he was the first designer to have his label sewn into the garments that he created in 1853.

ever since that time Fashion evolved through ages with different subcultures with relation to the movements and the conditions of that age.


Here are some of the fashion trends from recent ages.


Melindrosa / Flappers (1920s)



Melindrosa is a term used to refer to the new lifestyle of young women who wore short skirts and abolished corsets. I is was also called as flappers to the countries that spoke English and Melindrosa was what it was commonly known in Brazil.

those who adopted this style bobbed their hair, listened to jazz and did things that were not part of the social culture till that moment.

Everyone owned a plaid overcoat and every man had a plaid, check or stripe suit, dress shirt, and pajamas. Colors were overall of a muted or pastel palette. Such as

  • jade green,

  • dusty peach,

  • deep pink (called Rose),

  • navy blue, medium blue,

  • faded yellow,

  • light grey,

  • sand,

  • burnt orange,

  • buff, and

  • violet(purple.)


Calca Compride (1930s)



Calca Comprade was a subtle and a gentle lady look compared to that of the Flappers.

Budding rounded busts and waistline curves were seen and hair became softer and prettier as hair perms improved. Foreheads which had been hidden by cloche hats were revealed and adorned with small plate shaped hats. Clothes were feminine, sweet and tidy by day with a return to real glamour at night.

The fabric used to make men clothing in the 1930's were wool, silk, rayon, and cotton. The fabric used to make their clothing were rayon, wool, silk, and cotton. These materials was common used to make women clothing.



Mascuu-Nizacao (1940s)



Mascuu-Nizacao of the 1940s were typically modeled after the utility clothes produced during war rationing. Squared shoulders, narrow hips, and skirts that ended just below the knee were the height of fashion. Tailored suits were also quite popular.

Do-it-yourself home fashions were encouraged, and women were educated on how to conserve material or update older dresses to the latest fashions. Teenage girls began to sport sweaters, knee-length skirts, and bobby socks during the 1940s. The style held over into the 1950s, but the 1940s skirts were not as full.



New look (1950s)



The blouse was fashionable during the 1950s, worn with skirts or pants. Many blouses were sleeveless or had very short sleeves. By the late 1950s, the long, slim look had returned. Long skirts or dresses were popular, often worn with short jackets.

The New Look is the brainchild of the ever fabulous Christian Dior and was part of a post-war attempt to revive France's internationally acclaimed fashion industry. The collection was launched in 1947 and was actually Dior's first.



Pin-up (1950s)



People started to change their style by bringing hemlines up and necklines more lower. Many Women turned their dresses for pants, many young men started to look up to fashion and they pined up their walls with fashion posters of famous celebrities like Elizabeth Taylor, Grace Kelly, etc. Women started to copy their styles and fashion trends. And many clothing of those times are still great for work, school, parties and so on


Futurismo (1960s)



This was an idea that evolved as people started thinking more about future. It was called as a “youth-quake” by Diana Vreeland who was the editor at Vogue during 1960s.

Mini-dresses, Vinyl Dresses and Neon colour signature the same revolt against the past advocated bu the futurists.

It was basically a youth-dominated culture that stressed on originality and equality.

A set of collection was introduced by Pierre and Andre that reflected the interest and the enthusiasm of the people towards space exploration and called it “space-age”.



Camiseta (1960s)



By this time people had a more modern and social change. The started wearing more of casual wears and much of the clothing were lying in between formals and casuals as it was a combination of both the types.



Hippie (1960s- 1970s)



Their cloths are usual of natural fibers like cotton, etc. They were loos and free clothing giving a lot of airspace. Men and women grew long hair and had a fussy styling. It started of 1960s were people had the idea of a golden age and they promoted peace, love, freedom, and sexual liberation which was reflected in their following relaxed outfits.



Disco (1970s)



By 1970s women chose who they wanted to be and if they felt like wearing a short/mini skirt one day and a maxi dress, or a hot pants, they did that the next day.

They wore anything that they want no matter what others told.

The disco craze of 1970 was in many ways the whole decade in a miniature form breaking all boundaries of fashion.



Punk (1970s)



Punk fashion is the the clothing, hairstyles, cosmetics, and the body modifications of the Punk subculture.

Punk fashion varies widely ranging from Westwood designers to styles modeled on the bands like the exploited to the the dressed down look of north America hardcore.

Many punks use clothing as a way of making a statement. Punk Fashion has been extreemly commercialized at various times and many well established Fashion designers such as Anna Sui, Vivienne Westwood and Jean Paul have used Punk elements in their products.



New Wave (1980s)



New wave music took punk and mixed it with aspects of mod culture and glam rock. Musically it was more like an experimental and in-cooperative use of electronic synthesis.

Fashion wise it was a hot mess dudes in makeup, skinny thighs and all manner of weird tailored gear characterized the quirky style of the genre.



Madonna (1980s)



Madonna inspired the 80s fashion by wearing miniskirts, cone bras, gap jeans, black lace gloves, stiletto heels, a boy toy belt, rubber bracelets, heavy makeups and a messy hairstyle.



Yuppie (1980s)



The term yuppie was associated with professional young adults, who had and made a lot of money, and this was shown through their choice of clothing consisting of pin-striped suites, Rolex watches and Ralph Lauren Female power suites.



Grunge (1990s)



In grunge fashion, women started wearing clunky combat boots, slip dresses with flannels, ripped jeans, jewelry such as chokers and hoop earrings and dark-rich lipstick. Bell bottom jeans along with baby-doll T-shirts. Hairstyles includes the half-up half-down style, messy hair that made impression as nothing was done to it. In men’s fashion, a plaid shirt accompanying the t-shirt, ripped or faded jeans, boot etc.


Clubber (1990s)



Electric blue, geometric- print clothing in orange, fluorescent pink, purple, turquoise and acid green typical patterns included triangles, zigzag lightening bolts, diamonds etc.

Neon Colours, glitter cloths, coloured jeans, black leather jackets were all popular while clubbing in the 90’s

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